[ad man] Gentlemen, I give you

- the Jelle Jolie by Martine Margeaux. - [sensual music plays]

Uh, you know we're a kids' cereal company, right?

If that's all you wanna be.

I've been in your town for six hours. You know what I see?

Dead trees and sad, lonely women.

I mean, the choice is yours.

Raisin Bran and irrelevant

or provocative and revolutionary.

Who notices dead trees?

Shut up, Herman.

Genius at work.

Also available with a naughty hint of chocolat, Jelle Jolie Noir.

And, coming soon, Jelle Jolie Sensual.

With no packet at all, for those who dare.

Because his pleasure is also hers.

- That's not actually true. - Why not?

So are we celebrating? Carve up some of that Midwestern beef you're so famous for?

Maybe lasso ourselves some thick-ankled Jelle Jolie

of our own in this dust bucket of a town?